Your website says one phone number. A directory lists an old address. Google shows hours from last summer. Customers should not need detective skills to figure out how to reach you. NAP consistency starts with making the basics dependable.
What NAP means
NAP stands for name, address, and phone number. Keep those core business details accurate wherever they appear, including your website, Google Business Profile, and important directories. Minor formatting differences are less concerning than a wrong location, disconnected number, or duplicate listing for the same business.
Create one source of truth
Write down your approved business name, public address or service-area approach, main phone, website URL, and hours. Share that record with anyone updating your marketing. Service-area businesses should follow each platform’s address-display rules rather than publishing a home address everywhere just for consistency.
Fix the listings customers actually use
Begin with your website and primary profiles, then move to relevant industry and local directories. Search for old business names and phone numbers to find outdated records. Keep a simple spreadsheet of where edits were requested and which changes have been completed.
Your next steps
- Record your current business details.
- Correct the website and Google profile first.
- Find old numbers, locations, and duplicates.
- Recheck listings after a move or rebrand.
For further guidance, see Google’s local ranking guidance.
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