SEO conversations get much easier when the abbreviations stop sounding like secret passwords. Here are the terms you are most likely to encounter while working on a small business website, grouped by the jobs they describe.

Your customers are already asking good questions. A blog gives those answers a permanent home, so the next person can find them without waiting for you to explain the same thing again.

You launched the website. You shared the link once. Now what? Promotion works better as a set of useful routes into specific pages than as a repeated announcement that your website exists.