SEO conversations get much easier when the abbreviations stop sounding like secret passwords. Here are the terms you are most likely to encounter while working on a small business website, grouped by the jobs they describe.

Your customers are already asking good questions. A blog gives those answers a permanent home, so the next person can find them without waiting for you to explain the same thing again.

“Free download” and “free to use anywhere” are different promises. You can find excellent stock photos for business projects, but the license and the image’s subject still deserve a careful look.

A premium plugin appears on an unfamiliar site for free. The bargain looks excellent until you have to work out what is inside the download, whether updates are available, and who will help if it breaks. The source matters.