An attractive website is a good start. Search engines also need to discover its pages, and visitors need to understand them once they arrive. SEO-friendly design brings structure, useful content, and technical basics into the same conversation.

SEO conversations get much easier when the abbreviations stop sounding like secret passwords. Here are the terms you are most likely to encounter while working on a small business website, grouped by the jobs they describe.

Your customers are already asking good questions. A blog gives those answers a permanent home, so the next person can find them without waiting for you to explain the same thing again.