Click. Nothing happens. Click again. Now there are two submissions. A useful progress indicator prevents that uncertainty by explaining what the website is doing and what the visitor should expect next.

A comparison table should reduce uncertainty, not make customers decode twenty rows of tiny checkmarks. The most useful table answers the differences that affect the buying decision.

Your menu is not the place to make customers solve a riddle. Clear navigation helps visitors understand what you offer and where to go next, even when they have never heard of your business before.

A good icon helps someone understand an action quickly. A confusing icon adds a tiny guessing game to your website. Before choosing a whole set, make sure the symbols communicate clearly and work together.