A great photo can explain your work in a moment. A blurry screenshot or enormous upload can create the opposite impression. Website images need to support the message while fitting the page and the device.
Choose the right kind of image
Use real work when the image is meant to show what you actually deliver. Choose stock or conceptual artwork for broader ideas where it will not imply a false customer, employee, or completed project. A visual should add information or useful atmosphere rather than merely fill a rectangle.
Prepare the file for its job
Crop deliberately and use dimensions appropriate to the display. Choose a suitable format and compression level, then inspect the result for visible damage. Keep originals separately. An image can look excellent without being uploaded at its full camera resolution.
Add useful context and check loading
Write alternative text for informative images according to their purpose, and use captions when context helps. Decorative visuals can have empty alternative text. Check how the page loads and avoid treating every image the same; the main above-the-fold image may need different loading priorities from images farther down.
Your next steps
- Choose visuals that support an accurate message.
- Resize and compress a copy of the original.
- Add purpose-based alternative text.
- Check quality, cropping, and loading on a phone.
For further guidance, see Google’s web performance learning guide.
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